Attended the first IWSW(International Workshop on Social Web) held at SangamDMC in Seoul last night. I tried to summarize while listening but it turned out that nobody wouldn’t be able to figure out the context of the talk from my note…;;
The most interesting point was on the first talk since this was the first thing I intended to look into. Analyzing people’s opinion on local election in Korea, the result has shown that users on Twitter are more progressive than non-Twitter users. They even said they wouldn’t vote for the current government if they go back in time before the presidential election. (I wouldn’t either)
The third talk was also interesting. Dr.Lee Wonjae presented a conservative view of sociology on social network analysis which is new for me. I didn’t get the exact meaning of all the numbers and stats, but the point was OSN(online social network) could not reflect the “real” social relationships due to some constraints. So, the inequality we observe in real world is not as extreme as the one that we see from the Power-law distribution.
Another thing I got was from discussion section we had at the last of the workshop.(well, the professors had to be precise ㅋ)
WE(I) MUST STUDY STATISTICS SERIOUSLY!
The rest of this post is my scribble. I don’t guarantee that you would get much from it. There are some missing parts as well.
1. Democracy after Twitter (Dukjin Chang)
Empirical analysis on 1.1million Korean users on Twitter.
It boils down to that users on Twitter are more progressive.
Interesting approaches
- For those who didn’t vote, predict their possible class in terms of…
- indegree, out degree, income, etc
QnA
- Does all these statistics are actually representative statistically?
- It is socially representative, but still hard to make it enough. Any good way?
- Why progressive people make less use of new media like Twitter?
2. Social? or parasocial network (Eun-ju Lee)
Empirical study on effects of celebrities.
Parasocial Interaction
- Interpersonal interaction in which one party knows the other very well while the other party does not.
Research Questions
- How does celebrities’ interaction w/ their fans thru sns affect people’s attitudes and behavioral intention toward them?
- Will the communication channel thru which such interaction is publicized matter? and Why?
- Web site vs. News articleSocial presence as a mediator, leading to PSI(parasocial interaction)
- Any effects of individual differences?
3. Dynamics of Sociological Parameters in Computer Mediated Interactions (Wonjae Lee)
Typical approaches to the sociology (he said it’s fundamental, conservative)
- Web documents, Power Grid, Citation (Barabasi & Albert 1999) – Power law connectivity distribution
- Elizabeth Billington (Alfred Marshall 1943) – Economics of Superstar
- Matthew Effect
- Social status mechanism
Market Consumption
- No constraints on resources
- Independence of the transactions
- Balanced
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Social Exchange
- Constraints on resources(Time & Energy)
- Dependence
- Unbalanced at individual level
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Interesting Approaches
- Inequality is not as extreme as what is known by Power-law distribution
- Need more conservative constraints for “real” social relationships
4. More retweets do not always bring more audience (Sue Moon)
A majority of potential readers receives multiple messages over and over again
More followers do not always translate to more effective readers.
Future picture
- Evolution and flow of information
- From unstructured to structured data
Quick note
- For retweeting, is it about information? or just attention?
5. Is their a science in social networks? (Kavé Salamatian)
Science – a set of organised objective knowledges in a specific domain
Social science – the fields of academic scholarship exploring aspects of human society
7. Enabling the Social Web (Krishna Gummadi)
Discovering the web by word-of-mouth
Collaborative ranking based content search
- No links btw information
- So, they are ranked by users
Sybil attack
- Attacker creates many fake identities(Sybils) and use them to manipulate the system
Defense approaches
- New possible approach – using social networks to detect Sybils
Group attachment theory
- Explains how humans join and relate to groups
- Common-identity based groups (like music, politics)
- less cohesive
- usually large in terms of # of nodes
- Common-bond based groups (like family, alumni)
- more cohesive
- not very big in terms of # of nodes
Sybil defense
- Define Good / evil
- Sybil Tolerance?